Don’t stop hiring humans — stop hiring the wrong humans, with Jaspar Carmichael-Jack, Artisan

Surviving the early days as an AI startup isn’t just about making the technology work — it’s about hiring the right people, avoiding costly mistakes, and standing out in a crowded market.

This week on Build Mode, Isabelle Johannessen sits down with Jaspar Carmichael-Jack, founder and CEO of Artisan, a fast-growing AI startup building AI employees for sales. Best known for its viral “Stop Hiring Humans” campaign, Artisan is rethinking outbound sales with AI, while still betting on hiring exceptional human talent.

In this episode, they break down what it really takes to build and scale a venture-backed AI company, from Y Combinator to rapid growth.

This conversation covers:

Startup hiring mistakes every founder should avoid.

Lessons on firing, team building, and company culture in early-stage startups.

The strategy behind bold, controversial marketing that drives growth.

How AI is transforming sales, hiring, and the future of work.

What founders get wrong about the necessary roles needed for a scaling startup.

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New episodes of Build Mode drop every Thursday. Hosted by Isabelle Johannessen. Produced and edited by Maggie Nye. Audience development led by Morgan Little. Special thanks to the Foundry and Cheddar video teams.